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There are many reasons why visitors go on your site and walk away buying nothing. You might be doing something on your end that is hurting sales and conversions on your e-commerce website without even knowing it. We got you covered with these fifteen ideas to increase sales.
Keep reading, and soon your sales will be booming.
People today more than ever want quality and efficiency in everything they purchase, from their coffee orders to how websites run. So you want to make sure your website is not cluttered, with a design that has a unique feel that makes customers want to learn more about your products and services.
Some changes you can make to increase sales might be better web design or a more eye-catching logo. Well-designed websites come off more trustworthy.
You want to make sure your site not only looks good but runs efficiently. No one likes to stand in long lines, so no one wants to wait a long time for your website to load. Make sure your website is optimized to be fast and user-friendly and do a page speed test.
You also want to make sure that all the information on your website like product descriptions, contact info, product shipping information, etc is updated. You will want to get rid of or edit any information that is outdated or misleading. Be sure that all of your links are working.
You will also want to be sure that the content on your website is easily shareable, as this can boost sales. Let visitors easily share your services and products to their followers and friends. You want to be careful where you put your sharing buttons, as a low share count can turn customers away.
You'll want to put your sharing buttons on the sale confirmation page. This will increase the chances of your website being shared and getting more traffic.
Another thing you should keep in mind with your website is to make sure it's simple. Think about what your customer's needs and behaviors are and how they will want to navigate your website.
Users like websites that are simple and uncluttered so they can easily convert with it.
You want to make sure your website is simple and easy to navigate, this also goes for your call to actions. It should be clear what your customers should do next after they pick an item they want to buy. Make this simple with a big call to action without text links and with relevant copy.
You want to make sure that the colours of your button on your eCommerce website match with your overall design, and also are the right colors. You might want to use visual elements like arrows to grab the customer's attention to a single call to actions/
A customer might only know just part of an item or brand name they are looking for. Help them find what they're searching for with autocomplete suggestions for product searches. This is a great way to show the product when customers type so they can find what they need in one click.
You also want to make sure you have solid search filters. This matters, especially if you offer a variety of choices on your eCommerce website. Make search filters easy organizing them by size, color, price, category, and even pattern.
These tricks will make the searching process not only easier but can also boost your sales.
Keep in mind that customers will scroll through websites like yours everywhere, on their commute, waiting in line, during the lunch break. You want to make sure your page is optimized for mobile customers, and your website site mobile friendly.
How you show your products really matters as it builds the quality of products in your client's eyes. Show your buyers as much information as you can. This should include features as well as what customers really care about.
Show the values of your product by highlighting the benefits. There should be a concise version as well as a longer version. Just make sure you have a clear call to action, especially with long product descriptions.
Keeping your prices competitive is key. It's not just about having the lowest prices, you want to know the value of your products as well. Once you know what your products are worth, then you can choose the right price which shouldn't be too low or too high.
Know the wholesale price of your item, as well as your margins and be sure you stay Return On Investment (ROI) positive.
High-quality and eye-catching photos are a great way to increase your sale. A picture is worth a thousand words, so make sure your photos are large, high-resolution, and your customers can zoom in on the image to get a closer look.
Low-quality images of products will make your items look quality and that's a risk you don't want to take. High-quality photos do not have to be expensive, you can easily create stunning product photos on your own.
Not only will a high-quality picture of your products boost sales, but you can also take it up a notch by showing your products in action with product videos. Video is a powerful medium and when used properly it can boost the conversion of your website.
A lot of online retailers such as Zappos have been making solid product videos with a low-cost approach.
Reviews help possible clients make decisions on their purchase and are social proof of the quality and legitimacy of your products. One visitors read reviews, they will know if the item is what they are looking for.
Shoppers tend to do some research before buying anything and are more willing to buy something if they see positive opinions of those that already bought the product.
If you show related products, this is another way you can boost sales on your site. Recommended popular products also show customers that there is other stuff on your website they can find and buy. Both of these tools are effective ways to boost sales.
You want to try your best to simplify the ordering process on your website. Nothing is worse than having to search for the "Add to Cart" button, as it can actually prevent sales from happening.
Try to make your "Add to Cart" button pop with some contrasting colour, and make sure it's size and placement is just right. You also want to avoid adding any extra or unnecessary buttons especially near your "Add to Cart" button as this can get confusing.
You must have a size chart if you are selling shoes or clothing on your website. Your size chart should be easy to find and include all sizes in your range with instructions on how customers can measure themselves to find the right size.
If you are using models, you might want to include the model's measurements and let people know what size the model is wearing. This is another helpful way in helping your customers figure out their size.
If you add a loyalty program to your online store, this is one of the most effective ways to boost your conversion. It's been proven that loyalty programs make members spend more than regular customers.
Loyalty programs also encourage members to come back and spend money on your website. It might be hard to create a loyalty program, but it will be worth it in the end as it boosts your sales and brings you repeated customers.
Value propositions should be seen in prominent locations on your page, and can really increase your conversion. This could be price guarantees, free shipping, or literally anything. You just want to make sure you test it to see what works best for you.
Cross-selling, up-selling, and down-selling are selling tools that can really help boost your sales. Here's a closer look.
This is when a customer is done with the checkout process, and your site shows an additional item that is relevant to their purchase. Amazon does this a lot with "people who bought this item also bought." This is a powerful tool to boost sales.
You would do this for related products. Such as if a client is buying a smartphone, you could upsell them a cover for the phone.
Down-selling can help you keep customers on your website, especially when they buy nothing. Show them a one time offer or even a related product with a lower price, and they will likely buy it.
Now that you know these fifteen surefire ideas to increase sales, start making changes today. Before you know it, you'll be making more sales and conversions. For more online marketing tips and tools, check out our blog.
Want to learn how digital marketing can fit into your business strategy? Book a free strategy call with our team of digital strategists to find out more!
👋 Get Started
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