Client Background:

Our client is a car dealership that sells new and used cars in a mid-sized city. They had a well-established website that had been generating decent traffic and leads for several years. However, in 2018, they were hit by a Google penalty for using manipulative SEO tactics. As a result, their traffic started declining, and they lost many of their top rankings and keywords.

Goals:

The dealership came to us with two main goals: to recover from the penalty and regain their rankings and traffic, and to increase their online presence and generate more leads and sales. Our team's mission was to help them achieve these goals through a comprehensive SEO strategy.

Approach:

To recover from the penalty, we conducted a thorough audit of the website and identified the problematic SEO tactics that caused the penalty. We then worked closely with the client to address these issues, including removing low-quality links, fixing broken links, and updating the website's content to comply with Google's quality guidelines.

Once the penalty was lifted, we focused on increasing the dealership's online presence and traffic through a multi-pronged SEO strategy that included:

1. Keyword research: We conducted in-depth research to identify the most relevant and high-volume keywords related to the dealership's products and services.
2. On-page optimization: We optimized the website's title tags, meta descriptions, headers, and content for the targeted keywords. We also improved the website's speed, mobile-friendliness, and overall user experience.
3. Content creation: We developed a content strategy that included blog posts, videos, infographics, and other formats to attract and engage visitors.
4. Link building: We acquired high-quality backlinks from authoritative and relevant sources through guest blogging, broken link building, and other link building tactics.

Results:

Our SEO strategy had a significant impact on the dealership's website traffic, rankings, and leads. Here are some of the key results we achieved:

1. Traffic increase: Within six months of working with us, the dealership's website traffic increased by 147%, from 4,000 monthly visitors to 9,880 visitors.
2. Rankings improvement: The dealership regained many of its lost rankings and keywords, including several top 3 positions for high-volume keywords.
3. Lead generation: The increased traffic and improved website experience led to a significant increase in leads and sales for the dealership.

Conclusion:

Through a comprehensive SEO strategy that addressed the client's penalties, optimized their website for search engines and users, and created engaging content, we were able to help a car dealership increase its website traffic by 147%. This resulted in increased leads and sales for the dealership, demonstrating the effectiveness of a well-executed SEO campaign.

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