What is the difference between Organic SEO and Local SEO?

  • Organic SEO is location neutral.  It's ideal for websites that generate revenue exclusively online or are just looking to generate awareness through a wide audience.  If you're running a national campaign, or an e-commerce campaign, this is the perfect methodology for you.

  • Local SEO targets local search specifically. That means that your audience is within a few miles from your business and that your online presence is meant to drive foot traffic to an actual establishment.  This is done through several methods including using geo-centric keywords, producing locally relevant content, building citations on local niches and directories, and tying up with websites in the same area.
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