What is PPC?

  • Pay Per Click (or SEM - Search Engine Marketing in Google's parlance) is a type of advertising strategy that directs traffic to your website from an ad that you paid a search engine or host website to post. It is basically the amount of money spent to get your advertisement from a search engine or website that you don’t own to be clicked.

  • Types of PPC campaigns are: 
        - Search Adwords Campaign
        - Remarketing on the Google Display Network
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